A Tale of Two Logos

Hello, Nikki speaking….

Hi, my name is Paul and I need some help with my logo for my new business.

Great, what’s the issue? Do you have a logo already?

I do, I got one from Logos R Us (not real name to protect the innocent), but there’s just something not right about it.

Paul and I chatted for an hour or so, while I asked questions about his new business. During that time I got a pretty good picture of his objectives, who his ideal clients will be and the way that he wanted to communicate with them.

I took a look at the logo that he had in place, and we talked about the problems with it and it really came down to the question:

Did it align with his vision of his new business?

The clear answer was no, it did not.

Here is the new logo that I created that speaks for itself. Paul loves it!